Tiger Beer launched 3 new flavoured beers, Green Tea, Black Rice and Tiger White (wheat) . We were asked by Spark PR to create a streets of Asia look and feel to come in line with TVC’s and online content. Venues all over Auckland from Ponsonby to the Viaduct and even Wellington hosted the theme.
We created a pop-up experience in every venue which also housed live artists, DJ’s, Tiger’s Wok’s Of Art and of course the street food vendors.
The challenge was to make sure every venue looked different and unique but working with the same materials and assets. A matter of refreshing detailed elements for the audience was key with this kind of activation.