For a recent ASB Classic tennis tournament, the main sponsor, Heineken, created a unique competition: the winner would stay in a two-bedroom luxury apartment overlooking centre court for two weeks.
We were asked by Spark PR to fit out the apartment. So, starting with a temporary structure, we built walls, ceilings, floors and a bar stocked with, you guessed it, Heineken. We also furnished the apartment.
The challenge was to create a comfortable living space that was on brand but, at the same time, didn’t feel like a Heineken showroom.