HeinekenExperimental Activation - The Concept
Auckland's best company for visual merchandising and brand activation.
EVENT LAUNCHES, VISUAL MERCHANDISING, BRAND ACTIVATION, PRODUCT & DISPLAY STYLING, EXHIBITION DESIGN & DISPLAY, AUCKLAND,
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Heineken
Experimental Activation

Heineken
Experimental Activation

For a recent ASB Classic tennis tournament, the main sponsor, Heineken, created a unique competition:  the winner would stay in a two-bedroom luxury apartment overlooking centre court for two weeks.

 

We were asked by Spark PR to fit out the apartment. So, starting with a temporary structure, we built walls, ceilings, floors and a bar stocked with, you guessed it, Heineken. We also furnished the apartment.

 

The challenge was to create a comfortable living space that was on brand but, at the same time, didn’t feel like a Heineken showroom.