Clinique recently launched a new lip pencil brand called Chubby Sticks. Each product had a playful name such as Pudgy Peony and Curvy Candy. We were asked by Estee Lauder to activate and dress the launch.
Targeted at the media, the launch was held at a photographic studio in Eden Terrace, Auckland.
In a completely white space, we created a separate area for each product, which included references to each product’s name — a mirror filled with pianese flowers and marshmallows dripping from jars were some examples.
This project could have easily become tacky. So, our challenge was to resist overdoing things and focus on a few key messages in line with Clinique’s brand.