The Concept
It all starts with a set of ideas or first draft drawing. This is where we make the thought turn to something real, something to read and something to discuss. It all starts with The Concept.
It all starts with a set of ideas or first draft drawing. This is where we make the thought turn to something real, something to read and something to discuss. It all starts with The Concept.
What better way of telling a story but a story of pictures. This is the next stage of our process. A simple mood board or image collection to describe the visual elements of an event.
The happening.. where The Concept comes to life. Onsite or at our studio this is the making, the creating and the realization.
This is it. The activation, the day, week or month of the event. This is the interaction, the seeing, the feeling and the believing.
A Hunting Lodge… in the middle of Queen street…. a perfect place for Beers and a BBQ.. Montieths wanted to create an interactive area to coincide with an online game where you can win prices and of course sample their beer with BBQ food.
We created the inside of a hunting lodge with deck, fire place and monteiths branding. The rest of the activation was greenery, trees and furniture to close in the space from the busy queen street foot fall but still enticing traffic into the activation.