Lead creative on the pop up of the year ( by Urban list) The Concept turned an under ground car park into a botanical art gallery showcasing the 10 internally sourced ingredients that make up the bombay gin recipe. Once guests had moved through this experience the...
Our client Undertow media came to us with a brief of Clean, Sophisticated and of course beach,sun and all things Bondi! This was no easy task with a product range that is ever growing we needed to get the balance right between the new hero range...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" css_animation=""][vc_column][vc_column_text css=".vc_custom_1465441534624{margin-top: 40px !important;margin-right: 20% !important;margin-bottom: 40px !important;margin-left: 20% !important;}"] The Concept It all starts with a set of ideas or first draft drawing. This is where we make the thought turn to something real, something to read and something to discuss. It all...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" css_animation=""][vc_column][vc_column_text css=".vc_custom_1465441903635{margin-top: 40px !important;margin-right: 20% !important;margin-bottom: 40px !important;margin-left: 20% !important;}"] The Concept It all starts with a set of ideas or first draft drawing. This is where we make the thought turn to something real, something to read and something to discuss....
With the recent launch of Bendons new spokesperson and designer Heidi Klum, The Concept were asked by Showroom 22 to activate the new Heidi Klum Intimates range at both Sky City and Clooney Restaurant. The Look and Feel was elegance and colours matching with the...
Tiger Beer launched 3 new flavoured beers, Green Tea, Black Rice and Tiger White (wheat) . We were asked by Spark PR to create a streets of Asia look and feel to come in line with TVC's and online content. Venues all over Auckland from...
Shoe designer Kathryn Wilson partnered with beauty brand Garnier to launch a new range of BB cream. Especially for the occasion, Kathryn designed a new pair of shoes. The launch was held at a homestead in Herne Bay, Auckland. The invited media got the opportunity to...
Pead PR asked us to help launch Delongi's new Vintage Icona range of kettles and toasters. They wanted those attending the launch to feel like they were entering an Italian piazza. So, we created seating areas surrounded by display units. Each kettle or toaster, which...
Holden sponsor the PGA Championship at Remuera Golf Club in Auckland. We were asked to design and dress a temporary marquee structure in the middle of the course. On previous years, the tournament had been quite corporate and simple in its offering. This year, our...
For a recent ASB Classic tennis tournament, the main sponsor, Heineken, created a unique competition: the winner would stay in a two-bedroom luxury apartment overlooking centre court for two weeks. We were asked by Spark PR to fit out the apartment. So, starting with a temporary...